Wayne-Sanderson Farms Selects BinSentry Technology to Strengthen Animal Feed Supply Chain Management
OAKWOOD, GA (April 17, 2025) – Wayne-Sanderson Farms, the nation’s third largest poultry producer, today announced its partnership with BinSentry to enhance management of the Company’s animal feed supply chain throughout its operations.
The companies reached an agreement that will see Wayne-Sanderson Farms deploy BinSentry’s ProSense Feed sensors on feed bins positioned adjacent to poultry houses across all of its operations. These sensors will provide highly accurate feed inventory tracking, allowing operations managers to identify and address potential issues in their supply chains much more quickly compared to manual processes still used in much of the industry today.
With more than 2,000 farm partners and 26,000 employees at 23 processing facilities across the southeastern United States, this effort reflects the Company’s commitment to supporting family farmers and promoting animal welfare, sustainability, and workplace safety, while providing high-quality food to consumers.
“Over the past two years, we have been working diligently to apply new technology solutions to improve the management of our animal feed supply chain, which represents our largest operating expense,” said Kevin McDaniel, CEO of Wayne-Sanderson Farms. “The BinSentry platform is a true win-win solution that aligns with our goals by improving supply chain management, replacing manual processes, and allowing us to focus on feeding our chickens high-quality feed to care for them and produce the best food for our customers.”
BinSentry’s robust sensors provide a 3-D picture of what’s inside feed bins, eliminating the need for workers to climb ladders for dangerous and unreliable manual inventory checks. Combined with software that analyzes the sensor data and a mobile dashboard that works on any device, BinSentry allows producers to manage feed in real time, prevents costly out-of-feed events, and supports more efficient logistics.
“Wayne Sanderson Farms is a leader in the application of technologies that create value at scale, and we truly appreciate our partnership with them,” said Ben Allen, CEO of BinSentry. “Our technology fully aligns with their commitment to continuously improve their operations for the benefit of their farm partners, customers and employees. We’re thrilled to be a small part of their success.”
About Wayne-Sanderson Farms
Wayne-Sanderson Farms is an industry leader and the nation’s third-largest poultry producer, serving customers, consumers and communities with integrity, leadership and responsible farm, workplace and business practices. With a diverse portfolio of products, a strong operating culture and an industry-leading workforce of more than 26,000 people and over 2,000 farm partners, Wayne-Sanderson Farms owns and operates 23 fresh and further-processing facilities across Alabama, Arkansas, Georgia, Louisiana, Mississippi, North Carolina and Texas. Wayne-Sanderson Farms produces affordable, high-quality poultry products for retail, foodservice, restaurant, industrial and institutional segments under the brand names of SANDERSON FARMS® COVINGTON FARMS®, NAKED TRUTH®, BUFFALOOS®, FLY’N SAUCERS®, CRISPY FLIERS®, PLATINUM HARVEST®, CHEF’S CRAFT®, WAYNE FARMS®, and WAYNE-SANDERSON FARMS®. For more information, visit WayneSandersonFarms.com or follow Wayne-Sanderson Farms on LinkedIn, Facebook, X (Twitter) and Instagram.
About BinSentry
BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities. With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and – most significantly – uncovering new savings. Today, BinSentry is monitoring more than 25,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way.